Privacy Policy
How we collect, use, store, and protect your personal data.
1. Introduction
MarchForwardAI (“we”, “our”, or “us”) is committed to protecting and respecting your privacy. This Policy explains how we collect, use, store, and protect personal data provided via our website, social platforms, forms, and communications. We comply with the UK GDPR, the Data Protection Act 2018, and PECR.
2. What Information We Collect
- Personal Information: name, email address, phone number, business name.
- Lead Information: data entered via contact forms or AI chatbot interactions.
- Technical Data: IP address, browser type, operating system, time zone.
- Marketing Preferences: email opt-ins or ad campaign data.
- Client Information: project requirements, communications, usage data from deployed AI agents.
3. How We Use Your Information
- Provide and manage our services (AI agents, lead generation, ad campaigns).
- Respond to enquiries and communicate with you.
- Send proposals, invoices, and contracts.
- Improve our website, systems, and client support.
- Send promotional or educational content (with your consent).
- Ensure compliance with legal and contractual obligations.
4. Legal Basis for Processing
- Consent – where you’ve given explicit permission.
- Contractual necessity – to fulfil services you’ve requested.
- Legitimate interests – to grow our business and improve services.
- Legal obligation – where required to comply with the law.
5. How We Store and Protect Your Data
We store data securely using encrypted systems and trusted platforms (e.g. Google Workspace, Notion, CRMs). Access is limited and reviewed regularly. Where possible, personal data is stored on servers within the UK or EEA.
6. Data Retention
We retain personal data only as long as necessary to fulfil the purposes described and to comply with legal, accounting, or reporting requirements. You can request deletion at any time (see Section 9).
9. Your Rights
- Access your personal data
- Correct inaccuracies
- Request deletion (right to be forgotten)
- Restrict or object to processing
- Data portability
- Withdraw consent at any time
To exercise your rights, email: [email protected]
10. Contact Us
Information Commissioner’s Office (ICO): ico.org.uk
If you’re unhappy with how we handle your data, you can complain to the ICO. We hope you’ll contact us first so we can help.